PinnedJohan van MolMetaverse Marketing. I’m Having A Déjà Vu.A €387k metaverse party thrown by the EU drew just a handful of attendees. Having lived through the nillies, why am I not surprised?6 min read·Dec 14, 2022----
PinnedJohan van MolinBetter MarketingThe State Of Creative AI: Will copywriters get super-powers ?Overview of AI writing tools and experiments, showing the current state of AI and having the potential to affect copywriters’ jobs.9 min read·Feb 7, 2022----
PinnedJohan van MolinUX CollectiveThe state of creative AI: will video producers/editors get superpowers?Beyond amazing demos, generative AI is gradually entering video production. Over time video artist will get super-powers altering their…8 min read·Jan 25, 2022----
PinnedJohan van MolinUX CollectiveThe state of creative AI: will designers get superpowers?Besides stunning demos, AI is gradually entering creative production, simplifying tasks and changing creatives’ and designers’ jobs forever7 min read·Feb 8, 2022----
PinnedJohan van MolinBetter ProgrammingI asked AI to write the computer code to kill people with whom I disagree. Guess what happened.This and other ethical experiments show that current AI models exhibit some ethical behaviour but they’re not consistent nor sufficient10 min read·Nov 16, 2021--23--23
Johan van MolDo you even know me? Yes Google I’m talking to you.After sharing all my info with Goole for years, it turns out Google has no idea about my preferences. My research shows it’s not just me.8 min read·Mar 30, 2021----
Johan van MolArrogance or ignorance towards AI will cost creative agencies dearlyAfter putting generative AI to the test, I’m convinced creative agencies must invest in generative AI if they want to avert disruption.9 min read·Nov 17, 2020----